The TV ad market last year totaled $72 billion, with $14 billion spent on the five types of prime-time programming, Nielsen has found. Drama series, which made up 41% of prime-time viewing and 58% of time-shifted viewing, accounted for 35% of the ad spend. Sports accounted for 22% of prime-time viewing and 8% of time-shifting and attracted 29% of ad dollars.

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