Having a system to guide your marketing can be beneficial, but you should be careful not to make it too rigid, writes John Jantsch. "To create forms and procedures or even rigid plans for how something actually gets done is one of the quickest ways to kill the unique art that's possible," he writes.
Whether entrepreneurs are cooking or running their businesses, they tend to be focused on experimentation, John Jantsch writes. "Entrepreneurs don't learn by thinking, they learn by doing," he writes. Entrepreneurs tend to have similarities to ADHD patients, according to child and adult psychiatrist Ned Hallowell. But to entrepreneurs, restlessness is an asset that drives innovation and success.
A family is working to open a restaurant in some vacant retail space in Nashua, N.H. The eatery, which will be called McKenzie's Restaurant & Bar, will feature a Scottish theme and food from a number of different countries. "This is basically funded by the family," said Bill Terrio, who is working on the location with his son, Taylor. "We're basically liquidating everything so we can put this together."
One way to get better at delegation is to list all of the tasks that need to be done and attach a hypothetical monetary value to them, writes John Jantsch. You can easily relegate the low-value tasks to your "to-delegate" list, but the higher-value tasks may prove trickier to deal with. "Identifying the things you've come to realize you can and should delegate, but still do on a daily basis, will train you to focus on getting them off your to-do list," he writes.
Social-media strategies are a valuable catalyst -- but if they distract you from your core business, they can be more trouble than they're worth, writes John Jantsch. It's all too easy to pour vast amounts of energy into tweeting and blogging without generating much in the way of revenue, Jantsch notes. "It's all too easy to get sucked into building a big blog readership or Twitter following and then wonder why your phone isn't ringing," Jantsch warns.