Hoteliers should study more than their competitors' rates to get a better view of the market and make correct rate decisions, experts said during a webinar. Pricing histories and adjustments for weather, economic conditions and length-of-stay requirements give a more complete view of competitors' pricing strategies, said Lydia Patterson, senior sales trainer at TravelClick and participant in the webinar. Most important, hoteliers need to base their pricing on the value of their property, she said.

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