Major markets such as travel, education and sports saw steep increases in their year-on-year mobile-marketing spending during the third quarter of 2012. Mobile-marketing spending for the full year is expected to top $4 billion in U.S., eMarketer reports.
Pet Sitters International's 14th Take Your Dog to Work Day is Friday, and the practice of bringing pets to work is reportedly gaining momentum, with some 10,000 hits on the group's website. "I think it is awesome and a wonderful idea for others to learn how much a dog can contribute to the energy level, stress reduction and goodwill fostered in an office by the presence of a dog," said certified public accountant Mike DeMeola, who takes his dogs to work every day in Florida.
NASCAR is planning a new mobile-marketing push, says NASCAR digital-media chief Marc Jenkins. The auto-sports franchise is hoping to recreate the visceral experience of being trackside with mobile applications that provide users with race-related data and alternate camera angles while they watch races on TV.
Wal-Mart shoppers should just have time for a nap between their Thanksgiving dinner and the start of the chain's Black Friday shopping. Wal-Mart said Monday it will open its doors at midnight rather than its usual 5 a.m. on Black Friday, and the chain has already begun offering a preview of its deals.
Vodafone may launch the BlackBerry Storm in the U.K. this Friday, according to Mobiletoday, which said the debut date depended on whether the company could scare up enough handsets in time to meet a pre-order said to have reached 70,000 units.