A SymphonyIRI Group report on 2011 product launches says there were 665 food and beverage launches, compared with 647 in 2010, with brand extension accounting for 92%. "Big or little, CPG manufacturers with a laserlike focus on true marketplace needs, at an increasingly granular level, will be the ones to enjoy new product success in the years to come," said Susan Viamari, editor of the researcher's Times & Trends.

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