4/30/2012

Generation Y mobile users are more likely to value and remember in-app mobile ads, according to a Tapjoy/Interpret survey. More than half of 25- to 34-year-olds clicked on in-app ads, versus 45% of the overall mobile population; on average, 25- to 34-year-olds could recall seven application-based ads they'd seen, versus six ads on average for all users.

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