E-commerce companies are missing out if they aren't using consumer data to drive their e-mail campaigns, writes Diane Buzzeo. From simple geographic information to more sophisticated techniques based on browsing and purchase histories, Big Data can let marketers tailor their messages to boost click-throughs and conversions. "[M]ore consumer data is being collected than ever before and this 'Big Data' can help make sure you never have to do a blind email blast again," Buzzeo writes.

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