Bubba Watson, winner of this years Masters golf tournament, knows his way around a golf course, but he's also good at handling social media buzz, Sree Sreenivasan writes. Watson has posted about 40,000 tweets since getting started in late 2009, and is active on Facebook, YouTube and a branded website. "All of this increases the amount of time fans are thinking about him and his brand -- and the brands he endorses," Sreenivasan writes.

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