A man survived having his throat slashed in a street brawl by using a kebab to staunch the blood gushing from his neck. Doctors said the man lost six pints of blood and was lucky to survive the attack.
A majority of marketers say video is the content with the highest return on investment, Invodo has found. Successful efforts include Progressive's series featuring advice from small businesses and Google Earth's emotional telling of a man's cross-continental journey to reunite with his family.
An Offerpop application lets brands build Pinterest-style fan communities within Facebook, with users having their own profiles within the app. Offerpop's Mark Cooper says the primary benefit of allowing consumers to create profiles on brand pages is that "brand fans get to know each other." Universal Records and ModCloth are using the app for the recording act JoJo and ModCloth's fashion line.
Fresh rumors are circulating that Facebook plans to launch a cellphone, but David Zax writes that that's probably not the case. Facebook is more likely to sneak aboard existing iPhones and Android handsets by launching applications intended to replace built-in camera and messaging features. "A 'Facebook phone' would be a niche product at best. But if Facebook's software and services can colonize various aspects of your iPhone, Droid, or Windows Phone ... well, that's well beyond a niche," Zax writes.
Many people in new relationships find themselves struggling with their other half's social media use, experts say. Some couples hammer out ground rules about what it's appropriate to tweet about, what sorts of photos can be shared on Facebook or Flickr, and whether it's ever OK to air dirty laundry via social channels. "There is a standard negotiation that takes place in lots of relationships, but now there are multiple audiences watching," says Lee Rainie of the Pew Research Center.
The majority of social channels are devoid of boxy display ads, and that will prompt a major rethink of the economics of online advertising in years to come, James Gross writes. Brands are already learning to think like publishers, investing in building an engaged audience rather than in simply broadcasting a message, Gross writes. "This new world ... is a big shift from a brand perspective," he writes.