Mitsubishi's Outlander Sport enjoyed a 17% year-over-year increase in sales in March, making the sport utility vehicle a star in the once-struggling automaker's lineup. Advertising through 180LA has emphasized driving in extreme conditions, and the automaker is placing a focus on test driving. "The Mitsubishi brand has always been about 'doing' and 'proving' in the real world, not just 'saying' and 'selling' in a marketing world," says Francine Harsini, director of advertising at Mitsubishi, in an interview here.

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