Citing similarities between the vibrant market for smartphones in both Japan and India, ad2c has been launched in India by D2C of Japan and Singapore's Affle Group as an independent mobile advertising and marketing agency. "India has a bright future as a mobile marketing destination with the insatiable consumer appetite for mobile content, games, news, music, video, applications, rich media and so on," said ad2c founder Anuj Khanna Sohum.

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