Small businesses shouldn't be overly wary of online review and rating services, writes Stephanie Faris. The rise of game-like rating services, such as Taap.It, plus conventional review sites such as Yelp and Manta, makes it easier for SMBs to target and engage local consumers. "By localizing your listings as much as possible, you'll be able to reach out to consumers in your community and maximize your marketing efforts," Faris promises.

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