Many small businesses still lack a website, and that means they're missing out on an easy way to grow their business, writes John-Manuel Andriote. To expand, companies either need to sell more to existing customers, or to find new customers, Andriote notes. "Because it's unlikely regulars will suddenly change their steady habits, the better option is to expand the store's reach -- and there's no better or more cost-effective way to do it than online," he explains.

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