Newly appointed Sony CEO Kazuo Hirai leads a firm whose shares are tumbling after it doubled its annual loss forecast. To turn things around, experts say, Hirai will have to oversee a rethink of Sony's manufacturing base, perhaps by brokering partnerships with Sharp and Panasonic. "[T]he revival of Sony entirely depends on the improvement of profitability in its core manufacturing business," says Masashi Oda of Sumitomo Mitsui Trust Bank, Sony's biggest investor.

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