4/20/2012

Data released by STR show economy hotels leading the rest of the industry in growth in revenue per available room, with an 8.8% increase in March. The midscale segment reported the largest occupancy growth, with a 5.2% increase, while the luxury segment's 6.2% increase in average daily rate marked the strongest improvement among the chain-scale segments. The overall industry showed a 4% rise in occupancy, revPAR growth of 8% and a 3.9% increase in ADR, STR reported.

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