A survey on hoteliers conducted by TravelClick found that 38% of the 40% of hoteliers that tried using flash sale sites were unimpressed with the results and won't be using them again. However, smart use of this distribution channel can help hoteliers shore up bookings during low-demand periods, said John Hach, a senior vice president at TravelClick. "It's a viable strategy for hotels, and hotels should consider this part of the distribution mix," Hach said.

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