Rhode Island's Alex and Ani, Hawaii's Eden in Love, Iowa's Heart 'n Home, South Carolina's Frame of Mind and Florida's The Polka Dot Press are all among the top 10 finalists in NRF's "This is Retail" video contest. The top five contestants will be announced on Monday. "The sheer number of votes for these retailers from their customers, business partners, family, friends and communities demonstrates the power of the retail industry and shows how our industry touches every single American," said NRF's Matthew Shay.

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