E-mail marketers targeting California consumers will have to negotiate the difference between CAN-Spam guidelines and California's new anti-spam code. The Golden State's law requires e-mailers to identify the sender's domain in the "from" line to prevent third-party pass-along spamming. In lieu of a standard opt-out, Californians can sue senders of unsolicited e-mail for up to $1,000 per message, meaning e-mail marketers had better include a double opt-in to be safe, Wikus Engelbrecht writes.

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