In design circles, everyone's talking about the "New Aesthetic" -- a movement that uses digitally derived images as metaphors and applies them to a broad range of design challenges. It's always exciting to see the emergence of a new aesthetic tool kit, writes Bruce Sterling, but designers shouldn't overuse digitally inspired motifs. "Valorizing machine-generated imagery is like valorizing the unconscious mind. Like Surrealist imagery, it is cool, weird, provocative, suggestive, otherworldly, but it is also impoverished," Sterling adds.

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