Companies that embed sustainable business values in their core DNA could be heading for a fall, writes Paul Klein. Everyone knows that big corporations' first priority is to boost sales, Klein explains, so Wal-Mart-style "shared value" CSR leaves companies open to criticism from cynics. It's more effective to sequester your CSR in areas completely distinct from your main areas of business, so nobody can question the purity of your motives, Klein argues.

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