Marketers can improve how well their e-mail campaigns perform by combining them with other channels, writes Pamela Vaughan. To integrate e-mail with social media, add sharing buttons to your e-mails, target those users making your company part of the social conversation, and add a call-to-action to Facebook pages. Hosting HTML versions of e-mail will optimize them for search engines. Manipulate mobile message templates and text for easy viewing to increase open rates, Vaughan writes.

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