5/15/2012

Blockbuster Video's management team learned the hard way that cutting corners can cost a lot more than they imagined. The company refused to make the investments necessary to compete in the modern marketplace, and these decisions turned out to cost the chain more than if they had invested that money in the first place. It's important to make decisions based on strong personal values, because if these are allowed to slip -- even on small decisions -- the price to pay will always be significant, Clayton Christensen writes.

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