The iOS advantage over Android in monetization of applications isn't as big or as effective as previously believed, according to industry panelists at the GigaOm Mobilize conference. "While Android monetizes a little less well on a per-user basis than iOS, the acquisition costs on Android today are much lower on a per-user basis. So sometimes profitability on Android is higher," said Josh Williams, president and chief science officer at Kontagent.

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