9/18/2012

Branding may be the key to getting children to eat their vegetables, according to a recent study. Researchers at Cornell University's Food and Brand Lab found that students were more likely to eat fruits and vegetables with catchy names, such as X-Ray Vision Carrots, Power Punch Broccoli, Tiny Tasty Tree Tops and Silly Dilly Green Beans. Researchers found that students were more likely to eat such offerings over a "Food of the Day" option.

Related Summaries