Chipotle Mexican Grill ranked first on a Market Force survey of consumers' favorite fast-casual Mexican chains, followed by Baja Fresh and Moe’s Southwest Grill. Taco Cabana, Qdoba, El Pollo Loco, Taco John’s, Taco Bell and Del Taco rounded out the top 10 in the survey of 7,600 U.S. consumers. "[C]hains that are satisfying consumers' taste for fresh ingredients, friendly service and a comfortable setting are emerging as the category leaders," Market Force's Janet Eden-Harris said.

Related Summaries