Brands that want to get ahead in the world of social advertising must be willing to take risks and to experiment, writes Joshua Parkinson. Brands must understand their goals and then carefully test to find which kinds of content best achieve the desired results. "The opportunity social provides is incredible, but [you] must have some time to invest in the process and understanding of social ads," Parkinson writes.
The growth of sports fans' use of social media has stabilized in the past year, according to a Sporting News Media survey. Teams' social media efforts remain popular with about a quarter of fans, but that rate is no longer increasing, the survey found. That might suggest that social media uptake is reaching saturation point, at least among sports fans, writes Sam Laird.
Most of Japan's mobile social media users have left Twitter for a Japanese social network called Line. The platform, which rose to prominence after the Tohoku earthquake, has 50 million users and is used on a daily basis by 60% of Japanese women in their 20s and 30s. Now the network, which provides free instant-messaging and voice-calling functionality, is looking to attract an international audience.
Sign on to Twitter at 2 p.m. Eastern today to chat with SmartBrief on Social Media Editor Jesse Stanchak about the latest in social media news, trends and tools. Share your company's social media success stories, ask questions and meet other SmartBrief on Social Media readers. Include the hashtag #SBSocialClub in your tweets -- and don't forget to follow @SBoSM on Twitter.
Sean Cheyney looks at the top five interactive trends heating up in the Web 2.0 world. Twitter, display ads, listening through social media, advertising in the face of the economy and doing more with less are all playing larger roles in online interactivity.