European brand Muller yogurt is introducing itself to U.S. consumers with a mobile campaign that incorporates rich media and social links. The banner ads are running on a variety of mobile sites and in apps. "Given that the bulk of social engagement is tied to on-the-go activities, we see mobile as a logical place to establish a connection between Muller and our consumers," said Brian Hannigan, director of marketing at Muller Quaker Dairy.

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