11/29/2012

Employers looking to delve into social recruiting should pick one or two websites to drive traffic to, and then make sure those websites are up-to-date, Sharlyn Lauby writes. They should also have a plan for measuring results. "[C]ompanies should track how much applicant flow they get from social sites. No different than the old days when we tracked how much applicant flow we got from the newspaper," she writes.

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