This year's campaigns proved particularly contentious, and restaurant owners and executives spoke up on issues that affect their businesses, getting especially vocal when it came to the debate over health care changes. QSRWeb editor Alicia Kelso worries that all the political talk will tarnish the industry. "Many customers simply don't want to mix politics and food," she writes.
Florida restaurant franchisee John Metz said this week he'll add a separate surcharge dubbed "Obamacare" to customers' checks at his Hurricane Grill & Wings, Denny's and Dairy Queen restaurants. Like some other restaurant owners, Metz said he will have to pass along the additional cost of new health care requirements to customers, and by labeling the additional costs patrons will have the option of cutting the server's tip to make up the difference.
Hardee's and Carl's Jr. parent CKE Restaurants filed a brief in support of a lawsuit alleging the swipe-fee limits on debit-card transactions set by the Federal Reserve are too high. Several other retail and restaurant companies signed onto the brief, including Burger King, Starbucks and 7-Eleven.
Burger King has been named the official quickservice sponsor of USA Basketball under a marketing partnership set to launch next month in advance of the London Olympics. Burger King will debut commemorative cups celebrating the 1992 USA Basketball Dream Team.
Arby's has created its first social media campaign to promote a limited-time sandwich set to debut this weekend. The company's multichannel approach includes ramping up activity on an existing Facebook page and using Twitter for the first time. The chain's inaugural tweets come well after many of its competitors, and the move leaves Burger King as the only major quickservice chain without a Twitter ID, QSRWeb.com reports.