11/19/2012

Senior citizens want financial advisers who can help them negotiate the volatile investment climate, and annuities are key to meeting those clients' needs, Daniel Williams writes. Regarding the characteristics that seniors seek in an adviser, 59% cited trust and 25% cited experience, while 66% said they avoid "pushy" salespeople, according to a survey by Senior Market Advisor magazine. Only 4% said they value being offered a wide range of products, according to the survey.

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