Digg has adapted its sponsored-story ad link concept to application discovery, Om Malik writes. The "Apps We Love" feature has been beta-tested for two apps and delivered a click-through rate of 2% to 4% on 250,000 impressions. The inherent inefficiency in getting an app discovered in an exploding market has created a subset of companies looking to take advantage, among them AppsFire and Yahoo, Malik writes.

Full Story:

Related Summaries