Alliance Data Systems' consumer-data company Epsilon has acquired digital marketing agency Hyper Marketing for $460 million. Hyper Marketing includes agencies Ryan Partnership, SolutionSet and Catapult. The two companies already share clients, and the acquisition is seen as a way for Epsilon to marry Big Data to the creative, social media and retail oriented agencies for everything "from data management to loyalty programs to branding campaigns," writes Kate Kaye.

Related Summaries