Advertising on LinkedIn can be an effective way to build brand awareness, boost your content-marketing efforts or attract attention to media coverage of your company, Brian Carter of Infinigraph writes. It's a good idea to segment your marketing efforts, he writes. "You can't impact people if you don't know what they care about; and you can't know what they care about if you don't know who they are."

Full Story:
BtoB Magazine

Related Summaries