11/28/2012

Your CRM implementation may not be successful if you pick a system that isn't user-friendly or that won't be able to keep up as the business grows, experts say. "Businesses need to carefully assess their data when choosing a CRM solution, keeping the future of their business in mind," said Steve Litwin, president of Litcom. It's also important to choose a tool that includes support for communications on social networks.

Full Story:
CIO.com

Related Summaries