California Pizza Kitchen is offering $20 gift cards to people who use the chain's mobile website to order digital gift cards for their friends and family. The gift cards can also be redeemed by displaying a mobile device in-store. "Mobile gift cards will continue to grow as mobile becomes more embedded in consumers' every day life for shopping, and incentives are shown to be significant drivers for mobile engagements," notes Siteminis CEO Marci Troutman.

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