Word-of-mouth marketing is a vital piece of most restaurants' marketing strategies -- but to use WOMM effectively, eateries need to find ways to measure their campaigns' success, say researchers from Punchh and RunningRestaurants.com. "Operators who can measure the impact of word-of-mouth to their restaurant marketing plan can build on that knowledge and drive even better ROI," says Jaime Oikle of RunningRestaurants.com.

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