11/28/2012

Wrigley is revamping the look of its Skittles packaging in the U.K. and adding Skittles Confused, in which the color and flavor do not match. "Research tells us people want more from their sweets," said Wrigley confections director Matt Austin. "They want to be entertained and that's exactly what we are giving them."

Full Story:
The Grocer (U.K.)

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