Although social media is now a well-established discipline of the marketing field, that doesn't mean it's easy, Blugrapes founder Ryan Lim writes. Start 2013 with solid social practices such as hiring employees with formal social media training or clear track records, figuring out which social platforms are most relevant to your customers, and backing away from open advertising and promotions on social channels, he argues. "Brands should focus their efforts towards having meaningful conversations and engagements as their staple. This is the right way towards building brand love," he writes.

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