12/18/2012

Former Gizmodo Editor Brian Lam got off the increasingly crazy Internet treadmill and fled to Hawaii to surf and take his time devising The Wirecutter, a product-recommendation site that specializes in a few deeply researched posts each month. The site survives largely on revenue from affiliates including Amazon, rather than depending on ad sales that come with the need to constantly refresh content and attract giant audiences. Companies large and small are turning to affiliate fees as Web-advertising revenues drop, according to this article.

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