When producing content to power your content and social media marketing efforts, you should concentrate on addressing your customers' needs, writes Madison Jacobs of Infusionsoft. "When you think about the forms of content you want to create and the message you want it to deliver, you have to focus on answering practical questions that are on the minds of your prospects and customers." Most of your content should be designed to educate your consumers rather than to promote your products, she advises.

Related Summaries