High-school students who have a positive online presence could improve their chances of admission to college, while those with a negative or inappropriate online presence could be harming their chances, some experts say. "When somebody types your name into Google, what shows up in search results will be the main impression they have of you as an individual," said Tadd Rosenfeld, CEO of marketing firm Dual Eagle. Among the ways students can improve their online presence are by first Googling themselves to find out what others see and coming up with a deliberate social media strategy, experts suggest.

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