Quick and easy recipes incorporating Kraft products are the centerpiece in the company's latest mobile campaign on Pandora's iPhone application, with images of the final product providing the lure for users to click. The ad takes users to a mobile-optimized recipe site, complete with video. "Kraft's new mobile ad campaign is very cleverly designed, just right designed for Kraft with the 'Make Something Amazing' tagline. ... When I see those attractive images, I really want to experience how amazing they are," said Isabella Lin, content director at Appitalism.

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