Advanced locations-based services linked to maps are at the forefront of mobile technology and could play a critical role in which corporate behemoth emerges on top, according to a Wall Street Journal analysis. The report, which points to Apple's disastrous release of its own mapping application, says Google enjoys a sizable lead in the arena because the company is preparing to release sophisticated location-based predictive tools that will provide wireless device users with information before they even request it.

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