Seventy percent of mobile users find in-app ads "interruptive," according to a Forrester survey commissioned by Tapjoy. Only 17% of the survey group found the ads interesting, and two-thirds said they were annoying. "A majority (59%) of respondents said they want to be rewarded for interacting with an in-app ad, while nearly 40% said they prefer to choose which ad they want to see from a host of options," writes John McDermott.

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