Many businesses that offer a Groupon deal find themselves with a pile of bad reviews rather than a crowd of excited new customers afterwards, Andy Sernovitz writes. To avoid that, make sure every Groupon-wielding customer has a great first experience and don't offer discounts you'll regret. "My theory is that most small businesses aren't prepared to provide a word-of-mouth-worthy experience for a flood of new customers (and they often blame Groupon unfairly)," he writes.

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