Video of Porsche's new Cayenne Diesel is part of the draw for the car maker's mobile campaign on Reuters' site. Consumers who tap on the ad can access more imagery and information and opt to receive Porsche's newsletter. "This is very much in line with Porsche's overall marketing strategy which views its ads as a long-term investment in consumer interest and market caliber, rather than a means to immediate sales," said Shuli Lowy, marketing director at Ping Mobile.

Full Story:
Luxury Daily

Related Summaries