After successfully staging Felix Baumgartner's supersonic dive, Red Bull looked to crowdsource its next stunt through a contest called Launchpad. But since the brand announced the winning idea -- a skydive obstacle course race -- the stunt has apparently stalled, Joan Voight writes. "[T]he company can only hope that when the user-generated sky dive race takes place, the thousands of contest participants and their social friends -- who initially had some skin in the game -- will still care," Voight concludes.

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