Mobile advertising will increase 180% this year to top $4 billion, thanks in large part to an increase in native advertising on platforms such as Facebook and Twitter, eMarketer reports. Total U.S. mobile ad sales are expected to reach $7.19 billion in 2013, and almost $21 billion by 2016, topping earlier predictions.
Shoppers prefer to use their tablets more than any other device for conducting research and searching for products but largely shun them for buying because of confusing user interfaces, according to an e-commerce survey of 43,000 consumers from OpinionLab, a consumer research firm. Android ranked last in customer satisfaction compared with rival platforms. Smartphones also received low marks for buying items, and shoppers expressed unhappiness with mobile devices' performance in locating stores.
Amazon has reached an agreement in Massachusetts to start online collection of sales tax Nov. 1, Gov. Deval Patrick says. The retailer and the state also will continue pushing for a federal bill to simplify the system and allow all states to require online retailers to collect sales tax, Patrick says.
More than 4 in 10 marketing e-mails during the key kickoff holiday shopping days were opened by consumers via mobile devices this year, an increase of 50% from last year's rate, according to Knotice. More than 28% of all marketing e-mails were received on smartphones this year, while tablets doubled their share to more than 16%.
First quarter U.S. e-commerce sales topped $50 billion for the first time outside a holiday season, according to Commerce Department figures. The $50.27 billion figure represents a year-over-year increase of 15.4%, totaling 7.3% of all U.S. retail sales during the period. The figures exclude items not typically purchased online, such as automobiles.