12/26/2012

The U.S. "fiscal cliff" is expected to keep ad spending in traditional media flat in 2013, but mobile is still likely to see strong growth, according to ZenithOptimedia. Factors working in mobile's favor are its low cost and promise of consumer engagement, which should be appealing to budget-conscious advertisers in an economy constrained by higher taxes, writes Chantal Tode. Experts note, however, that if the cuts cause another recession, that economic situation could affect mobile-ad sales.

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Mobile Marketer

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