Pink-colored concrete is becoming the symbol of the breast cancer awareness initiative of Concrete Cares, a group that helps raise consciousness about the disease using pink concrete slabs for specific projects. "Everyone has been touched by breast cancer," says Mike Murray, owner of Kansas-based Murray Decorative Concrete Supply and founder of Concrete Cares. "I think we are put on this earth to make a difference, and that's what I'm trying to do."

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